Introducing the MePC. The new PCs are featured as part of a collection of items that work together to describe a very unique and specific person. These items are arranged neatly and shot from overhead. They’re real items on a real surface. No futuristic clean accessories unless that’s the persona we’re talking about. These are accessories that get used in real life – and they display that use. The PC should fit perfectly into this collection of personality-defining tools and accessories. It should feel like it belongs. It should be natural.
Agency: Liquid Agency | Additional Team: Peter Baston, Geoffrey Abrahams
Yahoo! was looking for out-of-the-box ways to bring their stories to life. By creating customizable infographics and building a customized tool that allowed Yahoo!’s sales force to built their own creative presentations, we turned boring facts into an engaging experience. Each often experiences had embedded Yahoo! products that helped showcase their unique line of offerings.
Agency: Liquid Agency | Additional Team: Sam White, Stephen Aase, Peter Baston
Educating in-store retailers doesn’t have to be boring. To teach employees globally about the new Intel Core Processors, we created a character named “Chip”. Educational assets included games, 3D animations along with the more traditional PowerPoint’s. The campaign launched in store globally and has been continuously requested as a training tool.
Agency: Ironhorse Interactive | Additional Team: Ryan O’Donoghue, Hubert Dong