Calistoga Water

This campaign launched the (then) new Calistoga Water line. Having consulted on packaging description, website design and overall regional launch of the brand, the visuals in the campaign used shadows and reflections on letter- pressed paper to capture the feeling of sitting under a tree or by the water, enjoying the natural taste of Calistoga. The campaign ran in San Francisco and Sacramento on billboards, bus shelters and subway cards.

Agency: Publicis Dialog | Additional Team: Amanda Hughes-Watkins, Katie Hopkins, Helena Seo





Microsoft Instore Campaign

Introducing the MePC. The new PCs are featured as part of a collection of items that work together to describe a very unique and specific person. These items are arranged neatly and shot from overhead. They’re real items on a real surface. No futuristic clean accessories unless that’s the persona we’re talking about. These are accessories that get used in real life – and they display that use. The PC should fit perfectly into this collection of personality-defining tools and accessories. It should feel like it belongs. It should be natural.

Agency: Liquid Agency | Additional Team: Peter Baston, Geoffrey Abrahams








Here is a sampling of logo identity development showing a breadth of industries, including: food and beverage, packaged goods, healthcare, creative services and technology applications. The identity work showcases simple design and poignant expression of both the brand offering and personality. All logo work is supported by research into audience preferences, brand objectives, and extensive evaluation of the competitive landscape. The result is a uniquely own able and effective expression of the brand through elegant design.


Aura Cacia Experience

Aura Cacia is a leader in aromatherapy products and education. Together we launched a variety of campaigns raising consumer awareness, training in-store representatives and, most importantly, aiding and nurturing the authenticity of the brand. Package design and copy was developed to be down-to-earth as well as captivating to in-store shoppers. The overall marketing strategy included in-store marketing pieces, print ads and an interactive video tutorial used to train Whole Foods representatives and bring various sourcing destinations to life.

Agency: Livengood | Nowack

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Asula Brand

Asula Wellness wished to develop a new identity to support their expansion into the holistic wellness space. The identity supported the opening of a new wellness center along with expanded services, including naturopathy, acupuncture, movement therapy and massage. We developed an all-encompassing messaging framework and voice with “back, body, balance,” which supported a new logo design along with marketing materials including website, collateral and environmental brand artifacts within the centers. Since launching the new identity materials, the wellness center has grown a practice of four, to over forty, and has recently opened an additional center to support its growth.

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