Best Chess Set Ever Brand Identity + Packaging

Best Chess Set Ever needed a complete reboot. The only thing to stay was the name. We performed audience and market research to develop our strategy, messaging, and design with the goal of making chess RAD to the next generation of players. We developed a new logo, packaging, 32-page strategy guide, Amazon listing, and B2B materials. The result: a commanding presence in-store and online, with exponential sales increase.